Pennies for the planet
Meaningful, accessible climate action for your company–and your customers
Brands that are looking to take meaningful climate action can empower their customers and broader value chain to play a significant role in that journey by offering engagement opportunities that are both easy to understand and accessible. Joining Tradewater’s Pennies for the Planet program is the perfect place to start.
How it works
Tradewater’s Pennies for the Planet concept aims to aggregate nominal amounts across interactions with your customers or supply chains to scale major impact that everyone can play a role in—without any one person or organization having to bear the cost.
Determine the desired impact
Assign a nominal amount to a transaction, product, or any customer or partner interaction. By adding “pennies” that will be aggregated for climate impact to moments with your customers and partners, you signal to them your commitment to taking climate action and invite them to act with you in a simple, yet meaningful, way.
Measure impact–beyond climate
Research shows that customers are more loyal to brands that they share values with, especially around environmental and social impact. In fact, a recent study from Yale found that 63% of people said sustainable action was crucial to their loyalty to a brand, and 66% said that they would be willing to pay more for brands that prioritized sustainability. Through this program we hope to further this research by collecting consumer engagement data that shows an increase in loyalty and sentiment.
Support new, meaningful climate impacts
Funds can be aggregated via an API or a monthly reconciliation process and then, through Tradewater, are applied to emergency brake climate solutions that curb climate change today and buy us time to implement necessary decarbonization strategies.
Spread the word
Work with Tradewater and your customers to celebrate our collective impact through simple interactions with your brand.
The Benefits
Learn more details about our projects and the partners we have worked with around the world by visiting the pages linked below.
To your company
This partnership will uniquely leverage your company’s position to create a massive funding stream for climate action without a financial burden to you OR your customers while allowing them to partner with you on this journey. This aggregation model that invites your customers and partners on this journey will create incredible reputational and brand value and position your company as a leader in the fight against climate change. You can set your brand apart by creating a unique climate fund that activates climate solutions above and beyond the sustainability commitments your organization has already made. This commitment to our planet can also lead to further engagement from employees and, if implemented across a supply chain, gives your partners a climate story they can be proud of.
To your customers
When faced with a choice of who to do business with, your customers will be confident that if they choose your company, they can play a meaningful role in the global movement to save our planet with minimal financial burden. As such, this partnership will help you attract, retain, and support a customer base whose values align with your commitment to the environment and engage these communities as you work toward meeting your collective climate goals.
To our planet
The Pennies for the Planet program contributes directly to an ongoing climate fund that helps scale critical emergency brake climate solutions. The fund supports the permanent prevention of emissions from CO2e greenhouse gases that are often overlooked but are a significant cause of catastrophic climate change.
Want to work with us?
To learn more about this opportunity, please contact the Tradewater team at info@tradewater.us
